When Conducting Research on a New Entry

question 53

Multiple Choice

When conducting research on a new entry: 

• A) the more information the entrepreneur has, the more difficult it is to focus on the consumer.
• B) the entrepreneur must rely upon surveys more that market knowledge.
• C) extensive research is expensive in terms of time and money.
• D) lesser prior knowledge is advantageous since it minimizes the risk of entrepreneurial bias.

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Definitions:

Property, Plant and Equipment

Long-term tangible assets used in the operation of a business and not intended for immediate sale.

Removal and Restorations Costs

The expenses associated with dismantling and removing an asset, and restoring the site on which it was located.

Development Phase

A stage in the lifecycle of a project or product focused on research, design, and development activities before commercial production begins.

Volatility

A statistical measure of the dispersion of returns for a given security or market index, often used to quantify the risk of a security or portfolio.