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The McMullen-Shepherd Model Explains How Knowledge and Motivation Influence Two

question 42

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The McMullen-Shepherd Model explains how knowledge and motivation influence two stages of entrepreneurial action. 


Definitions:

Grammatical Rules

The structured guidelines that govern the composition of clauses, phrases, and words in any given natural language.

Computer-Mediated Communication

The exchange of messages between two or more people through digital media, such as email, messaging apps, and social networks.

Codability

The ease with which information can be encoded, stored, and recalled in memory, often influenced by the organization and familiarity of the information.

Non-Verbal Channels

Methods of communication that do not involve words, such as body language, gestures, facial expressions, and tone of voice.

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