Total Quality Management Is Characterized by a Strong Orientation Toward

question 99

True/False

Total quality management is characterized by a strong orientation toward customers,both external and internal.

---

Definitions:

Offering Value

The perceived benefit or satisfaction consumers expect from a product or service, prompting their decision to engage in a transaction.

Marketing Exchange

Marketing exchange is the process through which two or more parties give something of value to each other to satisfy their respective needs.

Nonprofit Organization

An organization whose primary goal is not to make a profit but to benefit the public or a specific group of people.

Financial Remuneration

Payment for work or services, including salaries, wages, bonuses, or other forms of compensation.