Examlex
When there are many subunits and many kinds of specialists who think differently in an organization, differentiation is high.
Biochemist
A scientist specializing in the chemical processes and substances that occur within living organisms.
Attitude Change
Any significant modification of an individual’s attitude. In the persuasion process, this involves the communicator, the communication, the medium used, and the characteristics of the audience. Attitude change can also occur by inducing someone to perform an act that runs counter to an existing attitude.
Persuasion
The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication.
Yale
An American private Ivy League research university located in New Haven, Connecticut, known for its excellent educational programs.
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