Which of the Following Is True of the Transnational Model

question 100

Multiple Choice

Which of the following is true of the transnational model?

• A) It involves centralized decision making by the parent company.
• B) All core functions such as marketing and service are based in the parent company.
• C) The subsidiaries depend on the parent company for new products.
• D) The manufacturing costs are high.
• E) It involves fostering communication among subsidiaries to permit transfer of skills.

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Definitions:

Stimulus-response Presentation

A technique in marketing and psychology where a stimulus is presented to elicit a specific response from the target audience.

Need-satisfaction Format

A sales approach focused on identifying and fulfilling the needs and desires of potential customers.

Suggestive Selling

A sales technique where the seller recommends additional products or services to the buyer.

Extended Warranty

An additional warranty that covers the repair or replacement of items beyond the original manufacturer's warranty.