The Global Strategy Model That Uses Subsidiaries in Each Country

question 79

Multiple Choice

The global strategy model that uses subsidiaries in each country and provides each a great deal of discretion to respond to local conditions is the _____ model.

• A) international
• B) multinational
• C) global
• D) transnational
• E) domestic

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Definitions:

Price-prestige

The phenomenon where consumers perceive higher-priced goods to be of superior quality, leading to a positive correlation between price and the amount of prestige or status believed to be conferred by a good.

Promotional Mix

The combination of marketing tools used by a business to execute its promotional strategy, including advertising, sales promotion, public relations, and direct marketing.

Personal Selling

A direct marketing approach involving face-to-face sales presentations to potential buyers to persuade them to make a purchase.

Nonpersonal Selling

Marketing activities that do not involve face-to-face interactions, including advertising, social media marketing, and email marketing.