An Advantage of Licensing as a Method of Entering Global

question 88

Multiple Choice

An advantage of licensing as a method of entering global competition is that the

• A)licensee bears most of the costs and risks associated.
• B)licensing company has control over its technology.
• C)licensing company has control over quality levels.
• D)licensing company has lower communication costs.
• E)licensee has lower production costs.

---

Definitions:

Metacommunication

Communication about communication, referring to all the nonverbal cues and contextual factors that convey additional meaning to the actual words spoken.

Verbal Communication

The process of conveying messages or information through spoken words.

Vocal Kinesic Message

Non-verbal communication conveyed through voice modulation and pitch, emphasizing the speaker's message beyond words.

Visual Kinesic Message

Communication through body language, such as gestures or facial expressions, which conveys information without spoken words.