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A New Holistic Approach in New Commercial Product Development Efforts

question 16

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A new holistic approach in new commercial product development efforts where the cross-functional team collaborating to develop a new product is compared to rugby, where the whole team tries to go the distance as a unit is known as


Definitions:

Strategic Planning

The process of defining an organization's strategy or direction, and making decisions on allocating its resources to pursue this strategy.

Organizational Performance

This measures how efficiently and effectively an organization achieves its goals and objectives.

Corporate Strategy

The overarching strategy of an organization, outlining its overall direction and objectives, and determining how to allocate its resources across the entire corporation.

Business Strategy

A plan of action designed to achieve a long-term or overall aim within a business.

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