The Key to Exercising Influence Is to Build _______

question 14

Short Answer

The key to exercising influence is to build _______.

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Definitions:

Peripheral Route

A method of persuasion that relies on superficial cues rather than the substantive quality of an argument, as delineated in the Elaboration Likelihood Model.

Central Route

A process of persuasion that involves careful and thoughtful consideration of the arguments presented, leading to lasting attitude change.

Long-Lasting Attitudes

Persistent and stable evaluative beliefs held by an individual towards objects, people, or concepts over a prolonged period.

Reactance

A psychological response wherein an individual experiences a negative reaction to being restricted from certain behaviors or thoughts.