What Is a "Trigger" and Why Is It Important When

question 66

Essay

What is a "trigger" and why is it important when planning contingencies?

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Definitions:

Promotional Objective

A promotional objective is a specific goal that a business intends to achieve through its promotional activities, such as increasing awareness or boosting sales.

Awareness

The degree to which consumers know about a brand, product, or issue, which can influence their purchasing decisions and perceptions.

Media Multitasking

The act of simultaneously engaging with multiple forms of media, such as watching TV while browsing the internet.

College Students

Individuals enrolled in institutions of higher education, including universities and colleges, often pursuing degrees or professional certifications.