What Are the Two Major Shortcomings of Using the Checklist

question 6

Essay

What are the two major shortcomings of using the Checklist approach to select projects?

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Definitions:

ROI

Return on Investment, a financial metric used to measure the efficiency and profitability of an investment.

Demographic Segmentation

The segmentation of a market into different groups according to factors like age, gender, income, occupation, and education levels.

Consumer Markets

Markets comprised of individuals and households that purchase goods and services for personal use.

Future Profit

The expected earnings or economic benefits that a company or investment will generate in future periods.