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What is the role of upper-level managers in needs assessment?
Financial Status
Describes the current state of an individual's or organization's finances, encompassing aspects such as income, debts, assets, and liabilities.
Potential Suppliers
Companies or individuals who might be able to provide goods or services that an organization needs.
Buying Center
A group of people within an organization who are involved in the decision-making process for a purchase.
Deciders
Individuals or groups within an organization who have the authority to make final purchasing decisions.
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