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Fiduciary Funds are used to account for assets held by a government acting as a trustee or agent for entities external to the governmental unit: Including individuals, organizations, and other governmental units.
Strategic Channel Alliance
A partnership between two or more organizations that use the same distribution channel to reach customers, often to enhance efficiency and expand market reach.
Marketing Channel
A marketing channel consists of the individuals, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption.
Basic Product
The essential features or the core benefit that a consumer receives from a product, excluding any additional features, branding, or packaging.
Vertical Marketing Systems
Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
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