A File That Is Imbedded on the Hard Drive of a Computer

question 22

Multiple Choice

A file that is imbedded on the hard drive of a computer, often without a person's knowledge, that collects and stores information about the user and his or her behavior, including the Web sites that have been visited, is known as a:

• A) spoof.
• B) cookie.
• C) crunch.
• D) froth.

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Definitions:

Direct Marketing

A form of advertising in which companies communicate directly with consumers through various media to promote products or services.

Checkout Process

The steps a customer goes through to complete a purchase, including item selection, payment, and receipt of goods.

Narrowcasting

is a targeting strategy in marketing and broadcasting that focuses on a specific set of audience characteristics rather than a broad, general market.

Select Audience

A specific group of people chosen as the target for a particular message, advertisement, or campaign, based on certain demographic, psychographic, or behavioral characteristics.