A Breach of Contract Results When a Party to a Contract

question 10

True/False

A breach of contract results when a party to a contract refuses to perform as required by the contract or performs in an unsatisfactory manner.

---

Definitions:

Retailer

A business or person that sells goods to consumers, acting as a final link in the distribution chain between manufacturers and end-users.

Atmospherics

Sensory-based stimuli within a retailer’s environment—the sights, sounds, smells, and other attributes—that project an image and draw customers to the store.

Gamification

The application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

Catalog Marketing

A retail sales technique used to group many items together in a printed piece or an online store.