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Why Are Negative Reputations Difficult to Repair

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Why are negative reputations difficult to repair?


Definitions:

Equity

Equity refers to the ownership interest in a company of its shareholders, representing the residual assets of the company after deducting liabilities.

Dividends Paid

The portion of a company's earnings that is distributed to shareholders.

Retained Earnings

The portion of net income not distributed as dividends to shareholders but reinvested in the company or kept as reserve.

Tax Schedule

A chart or table provided by taxing authorities that shows the tax rate that applies to different levels of taxable income.

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