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In a distributive negotiation,the other party may be less likely to disclose information about their limits and alternatives.
Marginal Utility
Marginal Utility represents the additional satisfaction or utility a consumer gains from consuming one more unit of a good or service.
Diminishing Marginal Utility
A principle stating that as a person increases consumption of a product, there is a decline in the satisfaction or utility they derive from each additional unit.
Utility Maximization
The economic principle that individuals seek to obtain the greatest possible satisfaction from their consumption choices, given their income and prices.
Marginal Utility Per Dollar
A measure of the additional satisfaction gained from spending one more dollar on a good or service.
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