What Are the Most Critical Precursors for Achieving Negotiation Objectives

question 45

Short Answer

What are the most critical precursors for achieving negotiation objectives?

---

Definitions:

PR Team

A group of professionals specializing in public relations within an organization, responsible for managing the public image and communications.

Framing

The process of constructing and presenting information or issues in a specific way that influences how they are perceived and interpreted.

Robert Entman

A scholar known for his contributions to the field of communication studies, particularly in framing and media effects.

Agenda-setting Theory

Agenda-setting theory posits that media doesn't tell us what to think, but what to think about, by selecting the issues that receive extensive coverage, thus influencing the public's perception of what topics are important.