Sales Forecasts Are the First Step in the Budgeting Process

question 120

Multiple Choice

Sales forecasts are the first step in the budgeting process of a merchandising firm because:

• A)The revenue data is easiest to generate.
• B)Sales information is precise in amount.
• C)Sales personnel have the quickest access to data.
• D)Sales forecasts are the most objective of all budgeted activities.
• E)Almost all activities of a firm emanate from estimated sales demand.

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