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In capital budgeting, the accounting rate of return (ARR) decision model:
Equilibrium Price
The price at which the quantity of a good demanded by consumers equals the quantity supplied by producers, establishing a market balance.
Equilibrium Quantity
The quantity of goods supplied that is equal to the quantity of goods demanded at the market equilibrium price.
Heterogeneity
The quality or state of being diverse in character or content, lacking uniformity.
Product Variety
The assortment or range of different products or versions of products available in the market, allowing consumers to choose based on preferences.
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