Examlex
An organization subject to intense competitive pressures would most likely use:
Guttman's Scale
A scale designed for attitude measurement, where items are arranged in a single dimension that reflects increasing levels of intensity.
Thurstone's Method
A psychometric technique for measuring attitudes that involves the use of a scaling method for ranking items along a continuum.
Semantic Differential Scale
A type of survey or questionnaire tool used for measuring the connotative meaning of objects, events, or concepts.
Expectancy-Value Technique
A method used to understand motivation, positing that individuals' behaviors are influenced by their expectations of success and the value they place on the outcome.
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