A Company Earning a Profit Can Increase Its Return on Investment

question 102

Multiple Choice

A company earning a profit can increase its return on investment by:

• A)Increasing sales revenue and operating expenses by the same dollar amount.
• B)Decreasing sales revenues and operating expenses by the same percentage.
• C)Increasing investment and operating expenses by the same dollar amount.
• D)Increasing sales revenues and operating expenses by the same percentage.
• E)Decreasing investment and sales by the same percentage.

Recognize the importance of customer engagement and relationship building in the sales process.

Identify various sales techniques, including SPIN selling and social selling, and their applications.

Explain the concept and application of sales technology, including AI, in enhancing sales productivity and effectiveness.

Describe the ethical considerations in sales and strategies to promote ethical behavior.

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Definitions:

Thurstone's Method

A psychometric technique for measuring attitudes that involves the use of a scaling method for ranking items along a continuum.

Semantic Differential Scale

A type of survey or questionnaire tool used for measuring the connotative meaning of objects, events, or concepts.

Expectancy-Value Technique

A method used to understand motivation, positing that individuals' behaviors are influenced by their expectations of success and the value they place on the outcome.

Likert Scale

Scale that evaluates how strongly people agree/disagree with favourable/unfavourable statements about an attitude object.