Todorov and Colleagues Asked Princeton University Students to Pick Who

question 12

Multiple Choice

Todorov and colleagues asked Princeton University students to pick who won a series of U.S.Senate and U.S.House of Representative elections.Students correctly picked the winners the majority of the time.What were their guesses based on?

• A)their superior memory of the elections' actual outcomes
• B)picking who the more attractive candidate in the race was based on photographs
• C)mere exposure of the candidates' names
• D)the candidates' election platform

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Definitions:

Brand Names

names given to products or services by companies to distinguish them from similar offerings, often associated with a specific quality or image.

Market Segment

A market segment is a group of individuals or organizations sharing one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.

Product Development

The complete process of bringing a new product or service to market, from the initial idea through design, creation, and finally, introduction to consumers.

Bionics

The application of biological methods and systems found in nature to the study and design of engineering systems and modern technology.