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Whenever Your Friend Ted Surfs Online,he Writes Terribly Harsh Letters

question 6

Multiple Choice

Whenever your friend Ted surfs online,he writes terribly harsh letters to strangers using a bogus email address.Ted's behavior can likely be attributed to the role of _______ in deindividuation.


Definitions:

AIDA Message

An acronym for Attention, Interest, Desire, and Action, used as a guideline for creating persuasive messages in marketing.

Selling Points

The most appealing aspects of a product or service.

Benefits

Specific benefits that consumers can gain from a product's features being marketed.

AIDA Model

A marketing model that outlines the customer journey through Attention, Interest, Desire, and Action.

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