Suzy Is Interested in Purchasing a DVD Player,and Is Overwhelmed

question 61

Multiple Choice

Suzy is interested in purchasing a DVD player,and is overwhelmed by the many different models available at her local electronics store.She decides to purchase a shiny,metallic-looking model,as it is the best-looking one in the store.Suzy has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.

• A)peripheral
• B)central
• C)logical
• D)image

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Definitions:

Bronchus

One of the two main branches of the trachea that lead directly into the lungs, providing a pathway for air flow.

Enlightened Leadership

Highly effective leadership resulting from viewing human resources as an organization’s greatest asset; treating every individual with dignity, warmth, and support; tapping the constructive power of groups through visioning and team building; and setting high performance goals at every level of the organization.

Organizational Climate

The social and psychological work atmosphere, including reward systems, organizational clarity, standards of performance, warmth and support, and leadership practices; a range of organizational health from exploitation to enlightenment that influences both employee morale and organizational effectiveness.

Service Cultures

Organizational cultures that prioritize customer service as a key component of business strategy and employee behavior.