In Your Marketing Class,your Assignment Is to Create an Advertisement

question 12

Multiple Choice

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

• A)An ad that reads "AIDS kills",along with a suggestion that condom X prevents it.
• B)An ad that reads "AIDS kills",along with a suggestion that condom Y does not prevent it.
• C)An ad that suggests condom X prevents AIDS.
• D)An ad that suggests condom Y does not prevent AIDS.

---

Definitions:

Marginal Cost

The cost added by producing one additional unit of a product or service, a critical concept in economic theory for optimal production levels.

Public Goods

Goods that are non-excludable and non-rivalry in consumption, meaning they are available to all members of society and one person's use does not diminish another's.

Production

The process of creating goods and services from various inputs like labor, capital, and raw materials.

Marginal Cost

The supplementary cost for manufacturing an extra unit of a product or service.