You Have Been Hired to Develop an Informational Campaign to Prevent

question 21

Essay

You have been hired to develop an informational campaign to prevent junior high school students from taking up smoking. Your boss wants you to use a scare-tactic approach. What must you do to construct a fear-appeal that is maximally effective?

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Definitions:

Just-In-Time

A lean manufacturing strategy aimed at reducing inventory and carrying costs by producing or procuring goods only as needed.

Assembly Line

A manufacturing process where a product is assembled step by step in a sequential manner, moving from one workstation to the next.

Operations Management

The area of management concerned with designing, overseeing, and controlling the process of production and redesigning business operations in the production of goods or services.

Productive Enterprise

A business or organization effective in producing goods or services at a high yield.