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While fee splitting between cooperating real estate brokers is permitted, RESPA explicitly prohibits such actions as rebating part of the title insurance premium to the lender who recommended or required the title insurance. These unearned fees are commonly referred to as:
Blue Ocean Strategy
A marketing theory that suggests companies are better off searching for ways to gain "uncontested market space" than competing with similar companies.
Differentiation
Differentiating a product or service to enhance its appeal to a chosen market segment.
Lower Cost
The strategy or condition of achieving a reduction in expenses, leading to a competitive pricing advantage or higher profit margins.
Cost Focus
A business strategy aiming to become the lowest-cost producer in an industry for a particular segment or niche.
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