Neiman Marcus Uses Time-Released Atomizers Which Spray a Lavender Scent

question 64

Multiple Choice

Neiman Marcus uses time-released atomizers which spray a lavender scent in the lingerie department.The managers say it enhances the customer's shopping experience,soothes shoppers,and even increases sales.Which of the following design objectives would this practice most likely satisfy?

• A)Design should consider cost versus value.
• B)Design should be flexible.
• C)Design should be consistent with the retailer's strategy.
• D)Design should positively influence consumer behavior.
• E)Design should include aromatherapy.

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