Since a Store Design Cannot Achieve All Objectives,managers Need to Made

question 83

Multiple Choice

Since a store design cannot achieve all objectives,managers need to made trade-offs among them.Which of the following does NOT describe such trade-offs?

• A)Home Depot's traditional design can efficiently store and display a lot of merchandise with long rows of floor-to-ceiling racks;however,this design is not good for a pleasant shopping experience.
• B)Retailers often make trade-offs between stimulating impulse purchases and making it easy to buy products.
• C)The trade-off between the ease of finding merchandise,and providing an interesting shopping experience is determined by the customer's shopping needs.
• D)Specialty store retailers encourage the ease of finding merchandise rather than exploration.
• E)Giving customers adequate space in which to shop has to be balanced with the use of scarce resource for merchandise.

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Definitions:

National Advertising

Advertising designed to reach all users of the product, whether customers or industrial buyers.

Social Media Programming

The process of planning, creating, and managing content and campaigns on social media platforms.

Green River Ordinances

Local laws that prohibit door-to-door sales unless the salesperson has been invited by the homeowner, intended to protect residents from unwanted solicitations.

Buyer's Confidence

The level of trust and assurance a potential buyer has in the value and legitimacy of a product or service.