Since a Store Design Cannot Achieve All Objectives,managers Need to Made

question 83

Multiple Choice

Since a store design cannot achieve all objectives,managers need to made trade-offs among them.Which of the following does NOT describe such trade-offs?

• A)Home Depot's traditional design can efficiently store and display a lot of merchandise with long rows of floor-to-ceiling racks;however,this design is not good for a pleasant shopping experience.
• B)Retailers often make trade-offs between stimulating impulse purchases and making it easy to buy products.
• C)The trade-off between the ease of finding merchandise,and providing an interesting shopping experience is determined by the customer's shopping needs.
• D)Specialty store retailers encourage the ease of finding merchandise rather than exploration.
• E)Giving customers adequate space in which to shop has to be balanced with the use of scarce resource for merchandise.

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Definitions:

Masculine-looking Can

Describes beverage packaging designed with features traditionally associated with masculinity, aiming to appeal to male consumers.

Market Penetration

The strategy of increasing the market share of an existing product, or promoting a new product, through aggressive marketing and sales techniques.

Coke Zero

A zero-calorie carbonated cola beverage produced by The Coca-Cola Company, designed to mimic the taste of the original Coca-Cola but without the sugar.

Marketing Mix

The marketing mix involves the strategic combination of product, price, place, and promotion to successfully market and sell goods or services.