Which of the Following Statements About the Use of Scent

question 2

Multiple Choice

Which of the following statements about the use of scent to change or augment the atmospherics in a store is TRUE?

• A)The methods used to introduce scent into a store are relatively expensive.
• B)The gender of the target market should be used to determine the intensity of the scent.
• C)The age of the target market does not affect the way scents are received and decoded.
• D)There are no ethnic differences in the way scents are received and decoded.

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