Even Though Veronica Has Not Performed Well as a Sales

question 29

Multiple Choice

Even though Veronica has not performed well as a sales associate,she got excellent ratings on her performance appraisal because one week before she was evaluated,she made a $35,000 sale to the city water department.This is an example of _____.

• A)haloing
• B)imaging
• C)leniency
• D)attributing
• E)recency

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Definitions:

Active Audience

The concept that people consuming media actively engage with the content, interpreting and responding based on their personal backgrounds, experiences, and social contexts.

Media "Texts"

Media "texts" refer to any form of content that can be read, analyzed, or interpreted within the context of media studies, including films, television programs, books, and online content.

Scholars

Individuals who engage in advanced study and research in a particular field, often contributing new knowledge or understanding.

Magic Bullet Theory

A mass communication theory that implies media messages are directly received and wholly accepted by the audience.