For What Purpose Do Retailers Establish Objectives for Their Communication

question 44

Multiple Choice

For what purpose do retailers establish objectives for their communication programs?

• A)to plan and evaluate their programs
• B)so customers understand what the retailer offers
• C)to provide a basis to compare objectives
• D)to better understand the financial implications of a communication campaign
• E)to keep the communication program affordable

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Definitions:

Attention-Deficit/Hyperactivity Disorder

A neurodevelopmental disorder characterized by problems with attention, excessive activity, or difficulty controlling behavior which is not appropriate for a person's age.

Psychological Disorders

Patterns of behavioral, cognitive, emotional, or physical symptoms shown by an individual, significantly affecting multiple areas of life and often considered deviant or distressing within their cultural context.

Impulsive

Impulsive describes a tendency to act quickly on desires and feelings without considering the consequences.

Panic Disorder

A psychiatric disorder characterized by unexpected and repeated episodes of intense fear accompanied by physical symptoms that may include chest pain, heart palpitations, shortness of breath, dizziness, or abdominal distress.