Which of the Following Is a Well-Stated Communication Program Objective

question 17

Multiple Choice

Which of the following is a well-stated communication program objective?

• A)Increase sales by 10% over 12 months.
• B)Increase awareness in our target market.
• C)Reduce customer complaints by 5%.
• D)Increase brand awareness by 15% in the next 6 months.
• E)Communicate our customer service commitment to our customers.

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Definitions:

Intervention Effect

The outcome or change resulting from a specific action or intervention, often used in the context of clinical trials or social science research to assess the impact of treatments or interventions.

Positive Reinforcers

Stimuli that, when presented after a behavior, increase the likelihood of that behavior being repeated.

Negative Reinforcers

Stimuli that when removed after a response, increase the likelihood of that response being repeated in the future.

Rewards

In psychology, positive reinforcements or incentives given to encourage desired behaviors.