In the Late 90's,Sears Spent Much of Its Communication Budget

question 60

Multiple Choice

In the late 90's,Sears spent much of its communication budget advertising the "Softer Side of Sears" campaign since it felt the customer knew very little of Sears' apparel assortments and thus there would be a substantial return from advertising apparel versus advertising the more known appliances.What principle for budget allocation was Sears potentially using?

• A)percentage of sales method
• B)rule of thumb method
• C)asset principle
• D)high-assay principle
• E)affordable method

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Definitions:

Superior Vena Cava

A large vein carrying deoxygenated blood from the head, neck, upper limb, and chest back to the heart.

Inferior Vena Cava

The large vein that carries deoxygenated blood from the lower and middle parts of the body into the right atrium of the heart.

Right Ventricle

The chamber of the heart responsible for pumping deoxygenated blood to the lungs via the pulmonary artery.

Mitral Valve

A valve in the heart located between the left atrium and left ventricle that allows blood to flow one way: from the atrium into the ventricle.