When Customers Indicate They Know the Brand When the Name

question 36

Multiple Choice

When customers indicate they know the brand when the name is presented to them it is referred to as ______________.

• A)brand awareness
• B)aided recall
• C)top-of-mind awareness
• D)brand association
• E)brand publicity

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Definitions:

Bond Issue

The process by which a borrower issues bonds to investors in order to raise capital.

Cash Flow

The total amount of money being transferred into and out of a business, especially as affecting liquidity.

Callable Bonds

Bonds that can be redeemed by the issuer prior to their maturity date, usually at a premium above the face value.

Financing Activities

Transactions involving changes in equity and long-term liabilities on the balance sheet, reflective of how a company raises capital and repays its investors.