Why Do Retailers Establish Objectives for Communication Programs

question 70

Multiple Choice

Why do retailers establish objectives for communication programs?

• A)to plan and evaluate specific goals being implemented
• B)so customers understand what the retailer offers
• C)to provide a basis to compare objectives
• D)to better understand the financial implications of a communication campaign
• E)to keep the communication program affordable

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Definitions:

Short Run

The period of time for which two conditions hold: The firm is operating under a fixed scale (fixed factor) of production, and firms can neither enter nor exit an industry.

Total Variable Costs

The sum of all costs that vary with the level of output or production.

Variable Costs

Costs that change in proportion to the level of production or business activity, such as raw materials and labor expenses.

Fixed Costs

Costs that do not change with the level of production or sales, such as rent, salaries, and insurance.