For What Purpose Do Retailers Establish Objectives for Their Communication

question 44

Multiple Choice

For what purpose do retailers establish objectives for their communication programs?

• A)to plan and evaluate their programs
• B)so customers understand what the retailer offers
• C)to provide a basis to compare objectives
• D)to better understand the financial implications of a communication campaign
• E)to keep the communication program affordable

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Definitions:

Self-disclosure

The act of sharing personal, private, or sensitive information about oneself to another person.

Organizational Cultures

The shared values, beliefs, and norms that influence the behaviors of individuals within an organization.

Associated With Trust

Being connected or related to the reliance on the integrity, strength, ability, or surety of a person or thing.

Developing A Reputation

Building a perception or belief about someone's character or abilities, based on their actions and achievements.