When Using the Marginal Analysis Method for Setting a Communication

question 23

Multiple Choice

When using the marginal analysis method for setting a communication budget,retailers must understand ___________.

• A)what the initial tasks of the communication budget is and determine a cost
• B)that each additional dollar spent must generate more than a dollar of additional contribution
• C)the past sales and communication activities to determine the present communication budget
• D)the forecasted sales in order to forecast a communication budget
• E)the forecasted percentage of sales in order to forecast a percentage of a communication budget

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Definitions:

Racial Diversity

The inclusion of individuals representing more than one national, cultural, or ethnic background within a community or organization.

Genocide

The intentional extermination of all members of a minority group.

North America

A continent located in the Northern Hemisphere, largely bordered by the Atlantic Ocean to the east and the Pacific Ocean to the west.

Minority Group

A sociological group that is differentiated from others in the same society by cultural, national, racial, religious, or linguistic traits and is often subjected to differential treatment.