Luke Was Interested in Developing a Communication Budget for His

question 72

Multiple Choice

Luke was interested in developing a communication budget for his holistic vitamin shop which he will be opening in thirty days.He is planning a few promotional sales and will advertise through local newspapers.With the available information,what method would be best for Luke to pursue to develop his communication program?

• A)affordable method
• B)objective and task method
• C)percentage of sales method
• D)competitive parity method
• E)developmental method

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Definitions:

Relevant Product Market

This term refers to the market comprising all those products and/or services considered by consumers to be interchangeable or substitutable by reason of characteristics, price, and use.

Frozen Desserts

Frozen desserts are a category of sweet treats, such as ice cream, frozen yogurt, and sorbet, which are served cold and typically enjoyed as a refreshment or dessert.

Antitrust Violations

Activities or agreements that restrain trade or competition, violating laws designed to maintain market fairness and protect consumers.

Federal Trade Commission

A United States government agency tasked with promoting consumer protection and eliminating and preventing anticompetitive business practices.