When the Group of Children Were Asked Where They Wanted

question 33

Multiple Choice

When the group of children were asked where they wanted to eat lunch after their morning field trip,they all shouted "McDonalds!".Based upon this scenario,it can be said that McDonalds has __________.

• A)top of mind awareness
• B)aided recall
• C)brand association
• D)brand identity
• E)brand recall

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Definitions:

Contingent Reinforcement

A form of behavior modification where the delivery of reward or punishment depends on the occurrence of a specific behavior.

Positive Reinforcement

A technique used in behavior management that involves giving a reward to encourage the repetition of a desirable behavior.

Rewards

Benefits or compensation provided to individuals in recognition of their achievement, performance, or service, often used as a motivator in various contexts.

Desirable Consequence

An outcome or result that is favorable or wanted, often used a motivator or goal.