The Highest Level of Brand Awareness Occurs When Consumers Mention

question 38

Multiple Choice

The highest level of brand awareness occurs when consumers mention a specific brand name first;this is referred to as _________.

• A)top of mind awareness
• B)aided recall
• C)brand association
• D)brand identity
• E)brand recall

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Definitions:

Optimal Point

The most favorable or advantageous condition or value of a variable determined within a given set of constraints.

Marginal Benefits

The added pleasure or value that comes from the additional consumption or production of a good or service unit.

Marginal Costs

The supplementary cost involved in the production of one more unit of a product or service.

Production Possibilities Curve

A graph that shows the maximum number of possible units of two commodities that a economy can produce with available resources and technology.