What Is the Potential Byproduct of Promotional Markdowns

question 14

Multiple Choice

What is the potential byproduct of promotional markdowns?

• A)It is another way to achieve a break-even analysis.
• B)The category can get an overview by optimized markdowns.
• C)Management can benefit from the traffic flow of promotions.
• D)The increased in-store traffic leads to the purchases of other non-sale items.
• E)Buyers can better understand the buys they've made by how the markdowns progress.

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Definitions:

SPIN Approach

A sales technique that focuses on understanding the Situation, Problem, Implication, and Need-payoff to effectively sell a product or service.

Customer Benefit Approach

A sales strategy that focuses on emphasizing the advantages and positive outcomes a customer will gain from a product or service.

Prospect's Response

The reactions or replies given by a potential customer during a sales interaction, which can range from interest to objection.

SPIN Approach

A sales technique based on four types of questions—Situation, Problem, Implication, Need-payoff—aimed at guiding a potential customer through the decision-making process.