An Appliance Store Wants to Get Customers Who Are Buying

question 55

Multiple Choice

An appliance store wants to get customers who are buying an upright freezer to trade up to the more expensive self-defrosting model with a special section for ice cream.Which of the following practices can be used by the store to achieve this goal?

• A)price lining
• B)price bundling
• C)odd pricing
• D)horizontal price fixing
• E)leader pricing

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Definitions:

Dyad

the simplest social group consisting of two people, often used to study interpersonal relationships.

Psychologists

Professionals dedicated to understanding mental processes, behavior, and the underlying dynamics of individuals and groups.

Group

A collection of individuals who interact with each other, share similar characteristics, and collectively have a sense of unity.

Complementary Roles

Roles within a relationship or group that are different but mutually beneficial, helping to balance tasks, responsibilities, and functions among members.