Why Do Department Stores Organize Some of Their Private Label

question 10

Multiple Choice

Why do department stores organize some of their private label products near national brands?

• A)Vendors require department stores to merchandise their products this way.
• B)It is only ethical for retailers to balance their assortment with both national and private label merchandise.
• C)National brands are much more profitable for the retailer than the private brands.
• D)The known national brands attract customers into the department.
• E)Sales are unpredictable and retailers prefer a sure thing with national brands.

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