What Is a Drawback of Utilizing a Category Captain

question 77

Multiple Choice

What is a drawback of utilizing a category captain?

• A)Vendors could take advantage of their position and maximize their own sales.
• B)Retailers tend to ignore best practices advice.
• C)Retailers take advantage of the information and test legal limits.
• D)Retailers can take advantage of their position and minimize competing brands.
• E)There are no drawbacks to utilizing a category captain.

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Definitions:

Durable Consumer Goods

Products that are not consumed or destroyed in use and are able to provide utility over time, such as appliances, cars, or furniture.

Loanable Funds

The money available for lending and borrowing in the financial markets.

Opportunity Cost

The value of the next best alternative foregone as the result of making a decision.

Downsloping

Refers to a descending trend or pattern, often used in contexts such as demand curves in economics, where price and quantity demanded move in opposite directions.