Why Can a Vendor in a Better Position to Manage

question 50

Multiple Choice

Why can a vendor in a better position to manage a category than a smaller retailer?

• A)Retailers manage brands more often than categories.
• B)Retailers manage merchandise groups having little experience with categories.
• C)Vendors have superior information through their focus on a specific category and acquire insights from working with different retailers.
• D)Vendors work to manage higher sales within their companies.
• E)Retailers are traditionally poor category managers.

---

Definitions:

Learned Helplessness

A condition in which individuals believe they have no control over the outcomes of their actions, leading to passive behavior.

Dramatic Behavior

Exhibiting overly emotional or attention-seeking actions that are often beyond what is considered normal or socially acceptable.

Borderline Personality Disorder

A psychological condition involving unpredictable emotional responses, actions, and interactions with individuals.

Dialectical Behavioral Therapy

A form of psychotherapy that combines cognitive-behavioral techniques with mindfulness practices to treat various disorders.