Examlex
Which of the following is NOT true about staple merchandise categories?
Status Quo
The existing state of affairs; in prospect theory, the current situation from which gains and losses are calculated.
Utility
A measure of satisfaction or value that consumers receive from consuming goods and services.
Endowment Effect
The tendency people have to place higher valuations on items they possess (are endowed with) than on identical items that they do not possess; perhaps caused by loss aversion.
Behavioral Economists
Economists who study how psychological, social, cognitive, and emotional factors affect the economic decisions of individuals and institutions.
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