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How Can Vendors Be in a Better Position to Manage

question 35

Essay

How can vendors be in a better position to manage a category than a retailer?


Definitions:

Boundary-Spanning

Activities and practices by individuals or units within an organization that interact with and adapt to external environments and stakeholders.

Managerial

Relating to the duties, skills, and tasks of managers involved in planning, organizing, directing, and managing within a business entity.

Technical

Related to the practical application of science and technology in industry or commerce.

Marketing

The business process of identifying, anticipating, and satisfying customers' needs and wants through the creation and exchange of value.

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